I’m Sarah, Fractional Talent Acquisition Partner and Performance Coach.
Most founders hit a ceiling that has nothing to do with strategy; it's trust. Trust that they're hiring the right people, trust in their team, and trust in their own judgment as a leader. Without it, growth stalls: roles stay unfilled too long, decisions get second-guessed, and teams wait to be told what to do instead of taking ownership.
I help fix that at the root, starting with recruitment. After 20 years in recruitment and 15 years leading teams across large corporates and small founder-led businesses, I bring hands-on hiring expertise that helps founders build the right team, faster, with real confidence in who they're bringing in. That's the commercial core of what I do through Foundwell.
Alongside that, I coach founders and their teams to overcome self-doubt and build the kind of resilient self-trust that fuels success. For founders, that means making bold calls and letting go of control. For their teams, it means stepping up, making decisions, and taking ownership instead of waiting to be told what to do.
High-impact hiring, AND coaching support when it matters most.
what’s it like to work with me?
Ways to work with me
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This is recruitment done as an embedded extension of your team, brought in on a project basis or through a monthly management fee, scaled up or down as your needs change, reducing expensive agency fees and with no permanent headcount to add or remove.
We manage the entire process end-to-end: role scoping, sourcing, screening, interviewing, offer management, so it's off your desk and in expert hands.
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In a founder-led business, there's no playbook. Your teams are making high-stakes calls with incomplete information, holding a vision when the path isn't clear, and being asked to project confidence they don't always feel, while the business changes shape around them every few months.
My coaching & workshop solutions are built for exactly that reality. It's not generic leadership theory; it's practical work on the thing that actually determines whether a team member thrives in ambiguity or gets stuck in it: self-trust.
TRUSTED BY
My Credentials
ICF Certified Coach
Certified Hypnotherapist
Certified Rapid Transformational Therapist
Certified Physical Intelligence Coach
Certified Yoga and Meditation teacher (500 hrs training)
Accredited Corporate Wellbeing Consultant - Workplace Wellbeing Centre of Excellence
Fifteen years of experience leading diverse, high-performing teams in high-pressure corporate environments (often remotely).
Extensive experience leading and facilitating HR and wellbeing programmes in the public and private sector
Accredited Mental health first aid & mental health advocacy in the workplace
Continuous research and professional development in transformational coaching, stress mastery, resiliency, self-belief and mind-body practices.
About
With twenty years of recruitment experience, ten years in leadership, and ten years coaching leaders and teams, Sarah helps founder-led businesses hire well, lead well, and build cultures their people actually want to stay in."
Having grown up immersed in entrepreneurial life, she has an intimate, close-up understanding of the pressures of founding and building a business.
By nature, she is driven, ambitious, sensitive, and empathetic, a combination that made her a high performer in the corporate world, but also left her prone to emotional overwhelm, burnout, and self-doubt.
Her coaching work today gives others what she needed earlier in her own career: the belief in herself to match her ambition, and specialist expertise well matched to founders and the people they hire who are navigating ambiguity and high-stakes growth.
Her heartfelt mission is to help businesses scale with trust and care at their core.